Facebook Pixel

Four Ways the Facebook Pixel Can Help Your Business

When an existing or new client comes to me for help with Facebook advertising, the first thing I ask is, “Do you have the Facebook pixel installed on your site?” If the answer is a confused expression, I can gauge the amount of work involved in the project. Regardless of the budget you’ve set aside… Read more »

Social Advertising

4 Ideas To Improve Social Ad Performance In the New Year

We’re coming to the end of another year, and while everybody at work is focused on the upcoming office party and gift exchange, you remain at your desk deciphering your company’s social advertising analytics. Hopefully, you had a good year in terms of low CPC and high conversions, and a new year offers the opportunity for… Read more »

online marketing

DIY Marketing With Agency Help: You Can Have It All

As an agency specializing in web design, development, and digital marketing, we offer the full spectrum of services to clients. While some retain us to handle everything from website design to marketing to on-site support, others prefer to keep specific responsibilities in-house. When we invite clients to develop a post-launch marketing plan, we sometimes hear the business already has somebody… Read more »

Should you advertise on Facebook, Twitter, Google...all three? Where you spend your ad dollars is one dilemma we can help you solve.

Four Questions Your Digital Marketing Team Will Ask (So Be Ready)

We’re good at answering questions. We get them all the time, from prospective and active clients. We’re often asked, of course, what we can do to get a business’s phone to ring. During some initial consultations, though, it’s clear the client isn’t wholly concerned with the how of the process but more of the when. Depending on… Read more »

Don't worry about your content turning stale. There are ways to revive your message and maintain healthy SEO.

Evergreen Content: Recycle, Revive, Remind

If you take one thing away from any course, book, or blog article on promoting your business, know that repetition is not a bad thing. The old maxim of the Rule of 7 in marketing, which emphasizes how a customer hears your message seven times on average before taking action, remains relevant in the social… Read more »

Four ways to survive summer web traffic slump

Four Ways to Survive a Summer Slump

T.S. Eliot wrote in The Waste Land that “April is the cruellest month,” though in our business people may argue the summer months compete well for that title. When vacation periods hit their peak in July and August some businesses experience a slump in web traffic and/or social engagement. It’s understandable with families enjoying the… Read more »

Summer Work at Ciniva

How We Spend Our Summer

Summer evokes thoughts of leisure and recreation. Our children are home from school, while relatives with vacation time to burn are either taking up space in our spare rooms or on the way here. At the Ciniva Agency, we play as hard as we work, and we put our time to good use when we’re… Read more »

web security services

The 3 Things Your Web Designer Thinks About When You Think About Web Design

When requests come in from prospective Virginia web design clients, they tend to say similar things. A business owner wants an updated look and better functionality to reach a wider audience. For more than a decade, The Ciniva Agency has specialized in unique website design and development, but these services scratch the surface of our capabilities…. Read more »

Site Responsiveness for business

Responsiveness is Responsible

I get emotional at times. I’ll see a television ad meant to express humor and instead of laughing I feel for the people involved. Have you seen the one where different people have excitedly opened their businesses, then grow increasingly discouraged when no customers show? We’re supposed to chuckle at the bored baker who slaps… Read more »

handshake

AIS Network Announces Creative Partnership and Integration With Ciniva

Summary: Virginia SWaM IT contractor AIS Network has announced a partnership with integrated marketing firm the Ciniva Agency. Upcoming projects include work on web applications that can handle big data and development work in the Virginia tourism industry. McLean, Va. — May 12, 2017 — AIS Network, a leader in IT managed services, and Ciniva,… Read more »

TARGET AUDIENCE

Who Is Your Target Audience?

If you have experience setting up advertising via print and broadcast media, you should know preparing ads for online social platforms and pay-per-click sites requires the same careful thought and application. When you choose specific publications to run your ads, you know to expect exposure to a certain audience. We don’t have to tell you… Read more »