Last month, three more Ciniva stars became Google certified. Nancy, Tamara and John each passed the Adwords test with flying colors. This means that they are up-to-speed on best practices in PPC (pay-per-click) advertising.As a Google Certified Partner Agency (one of only a handful in the state), Ciniva is proud to offer superior Pay-Per-Click advertising campaign management for our clients. We spend millions on Google advertising for our clients annually. Our PPC account managers apply thoughtful strategy to each client, with constant monitoring. “One of the coolest things about PPC campaigns is their fluidity,” said Nancy Dickerson. “We can see which campaigns are performing best, and adjust our spending accordingly. That way, clients won’t throw good money after bad.”The team hit the ground running, and they are all now placing both search and display advertising with Google. “It has been great working so closely with the clients,” said Tamara Yusubov. “We are able to target audiences at a granular level, based on geography, demographics, and personal interests.”Does your business need a boost? Call us at 757.499.1990 or email us to learn about reaching new customers with PPC advertising.Read More »
Earlier this week, laughter filled the stairwell at Ciniva Web Agency (more than usual). Music floated up to the third floor, and Ciniva staffers wandered down to the basement to find a mid-day party, replete with all manner of snacks. The Miller Group was in the house, having new headshots taken for their re-vamped website.
Our photographer/office manager/in-house Wonder Woman, Wendy, set up her light kit and a seamless backdrop to capture the magic that is Miller Group. Over the course of a couple hours, Wendy photographed their executive team. “My job was easy,” said Wendy. “They showed up looking fabulous. I just pressed the button.”
Wendy has more than 10 years of experience as a professional photographer. You may recognize the work she has done over the years for Todd Rosenlieb Dance. Since starting at Ciniva in 2013, she has provided photography services for several of our clients: Dentistry of Virginia Beach, T. Parker Host, The Maury Foundation, and Dr. David C. Waters. As a full-service agency, it has been a tremendous asset to add photography to our our offerings.
Does your website feel a little stale? Call Wendy and she’ll lend her trained eye to your visual assets. Headshots? She’s your girl. Wide-angle shot from the top of a grain elevator? Wendy’s not afraid of heights. Whether you’re updating your staff page or you want photos of your building, new photography could be just what you need to breathe life into your site again.
Take a look at some of the great work Wendy has done since she got here:Read More »
It’s been a busy summer here at Ciniva Web Agency. We worked with three magnificent interns, we’ve got some new players on our team (more on that soon!), and another round of new websites has officially gone live – including one for a project that hits close to home. Literally.
East Beach Marina Apartments http://www.eastbeachmarinaapartments.com/
The latest from Buddy Gadams’ SoVA Collective, the East Beach Marina website maintains the consistent structure present across all of the SoVA web properties while also capturing the beach casual vibe unique to East Beach. The site also features Wendy’s beautiful photography.
Main Industries http://www.mainindustries.com/
When Main Industries approached us about redesigning their website, we were excited to learn more about ship painting and surface preparation so that Saige and Minh could design and build a kickin’ site. Saige “resurfaced” their logo, too. The result is a sleek, authoritative site that looks great on any device.
Law Offices of Richard J. Serpe, PC http://www.serpefirm.com/
Richard Serpe has been a beloved client for years, so when his site was due for an overhaul, we were committed to delivering an attractive, accessible, responsive, and easily navigable site that would make it easy for Richard and his partners to get leads. Melissa even contributed a video testimonial.
David C. Waters, MD: Neurosurgical Specialist http://www.virginianeurologist.com/
Dr. Waters approached us for a strategy session after seeing our website for Dr. David Vincent, another physician in his neurosurgical specialists practice. We immediately got to work building him a streamlined, responsive, informative site that works just as hard as he does. Wendy’s photography appears throughout the site.
ODU Center for Sea Level Rise http://www.centerforsealevelrise.org/
This site is a perfect example of our team working together like a well-oiled machine to produce a quality site within a seemingly impossible deadline. With our office in Norfolk and our team members residing throughout flood-prone Hampton Roads, we are honored to have had the opportunity to make sure this worthy cause was ready for the spotlight.Read More »
Ladies and gentleman, esteemed faculty, family and friends. Thank you for joining us today on this solemn and important occasion. It is both a pleasure and an honor to present to you the graduating class of Ciniva Web Agency websites launched from late May- early June, 2014 (cue Pomp and Circumstance here).
First up is Ego Music. We built them a site three years ago, and while that’s not such a terribly long time, they were definitely due for a makeover. With their business showing extraordinary growth, it was time for them to take their website to the next level so that they can continue to thrive, expand, and bring in new business.
American Rover was also due for a periodic digital makeover to help support their growing business, and our team wasted no time getting the new site shipshape so that it could launch before peak sailing season. We’re pretty proud of how Saige and Minh pulled this one off — it reflects the open, airy experience of going on one of their lovely cruises.
Perhaps the most dramatic transformation in this group of graduates is Aqua Leisure Pools. Languishing on an outdated CMS, this site was about five years old and looked it. Their beautiful new site showcases their services beautifully and features an updated color palette that maintains their branding but also epitomizes the crisp, cool feeling of jumping into a swimming pool on a hot summer day.
And finally, the new kid on the block: The James Apartments is the latest from Buddy Gadams and the SoVA Collective, the same team that brought you The Wainwright, 220 West, and Metro on Granby. We built a brand new site for this brand new project, keeping a consistent look and feel with the other SoVA properties but giving The James its own unique, luxurious feel.
We’ll have a new graduating class soon, but by the power vested in us as web design and development professionals, we hereby attest that these websites have officially passed QA and can finally move their tassels to the other side of their mortarboards.Read More »
One year ago, right after we had finally finished moving our office to beautiful Downtown Norfolk, a flash mob of bagpipers marched past our front door on Granby Street. Shortly thereafter, we found ourselves thoroughly enchanted by Strange Fruit, entertained by the massive shadow projections on the side of the parking garage near Chrysler Hall, and starstruck by chance encounters with members of Birmingham Royal Ballet in Tropical Smoothie before watching them make some magic onstage.
Springtime in Norfolk is a magical time of its own accord, but the performances and outdoor events put on by the Virginia Arts Festival bring a whole new element of fun, excitement, and international flair. Last year, our move to Granby gave us front row seats for all the action; this year, we’re working behind the scenes on social media advertising, social media management, paid search advertising, and display advertising for several of their events. We’ve taken photos with Lang Lang, taken shots with Stewart Copeland, and taken their ticket sales to a whole new level.
We can’t think of a better way to start our second year in Norfolk than working with the VAF team to bring world class performances to more people in Hampton Roads. And with the festival in full swing, there’s no time like the present to get out of the house and into the arts — check out their calendar!Read More »
Approximately once a month, the good folks at AIGA Hampton Roads host an event for the benefit of the local creative industry. Attendance is the human equivalent of a mental turbo boost. The people are funny, conversations erudite and the snacks; delicious. The only way it could be more fun is for someone to put a drink in my hand. Fun fact: that’s next month’s event.
The May event speaker, Peter Coughter walked us through the ideals he proposed in his book, The Art of the Pitch. His points were solid, charming and thought-provoking. He implored us not to murder our audience/potential clients with a bloated presentation. He encouraged us to let our personalities shine by rehearsing but not memorizing the sell. He reminded us that the best speakers held their audience’s attention by being compelling storytellers. To that point, our pitches needed to have a strong beginning, middle and an end. And then he said something that knocked me out: never close on a thank you.
I jabbed my elbow into the ribs of my coworker and friend, Joe Werner to make sure he had just heard what I did. Joe, was equally dumbfounded. As we sat there with our mouths agape, Coughter elaborated, “You just spent the last hour owning the room. Why would you suddenly demote yourself to the role of vendor when you what you really want is to be a partner?” I felt like I’d been struck by lightning. We didn’t just close every presentation with thank you; we opened with praise and gratitude and then sent thank you notes after the meeting. The only way we could blur the lines more effectively would be to send flowers and chocolates.
We have a strong team here at Ciniva Web Agency. When you partner with us, you get more than you bargained for, more than you paid for and more than we initially promised in your scope of work. We know it, and about ten seconds into that initial meeting, you’re going to know it, too. If things go as planned, instead of sending a thank you note, I’ll be sending a contract.Read More »