Tired of Feeling Invisible?
Here at Ciniva, we know all the tips and tricks, but we’re always hungry for more. Since we’re constantly learning and improving our approach to web design, development, social media, e-commerce and of course, SEO (Search Engine Optimization) we figured we could afford to share the wealth.
If your website doesn’t already have an SEO plugin, what are you waiting for? Google “SEO plugin for (insert CMS here)” and install it on your site.
While you’re reviewing the search results, check out the formatting of those results. The big, blue letters that you click on are called SEO Titles, while the smaller black snippets of text are referred to as Meta Descriptions. Savvy searchers will skim such copy to determine whether or not to click on your link.
Read on to learn more about crafting meta information, improving the Google search results ranking of your business, and increasing traffic to your website.
1. Original & Relevant Content is everything these days. Google frequently reviews websites for numerous factors, and one of the simplest of these is the written text. If your website content is similar (or the same) as another, older website, then your business will drop in rankings. Your high school English teacher didn’t like plagiarism, and neither does Google.
Luckily, as an expert in your industry, you are in a perfect position to correct this issue – simply draft some new, personalized copy for your site. Google may take some time to come around, but ultimately will recognize the value of your new content and reward you (and your ranking) for it!
2. Keywords can make or break a site’s ranking. Too few, and you risk not appearing on search results at all; too many and you risk being labeled as spam. Either way, keywords are an important part of improving your business’s search result ranking.
Begin by identifying 10 – 20 keywords that you think your audience would type into the search bar when looking for you. For example, Ciniva’s keywords would include terms such as: web agency, web design, custom development, digital marketing, etc. Areas that you serve can also be considered keywords, and can help to have your site served up to the folks nearby who are searching for a business like yours. Once you identify your targeted keywords, work on incorporating them into your website copy.
3. SEO Titles and Meta Descriptions are one of the easiest ways to help Google identify who you are, what you do and when to serve you up as a result. Once you’ve installed an SEO plugin (we like Yoast for WordPress) you can get to work writing your meta information.
The page title is usually a safe bet for the SEO title, along with perhaps a few additional details, like the city in which you’re located:
5 Tricks to Boost Organic SEO | Ciniva Web Agency in Norfolk, VA
We admit there is something of an art to meta descriptions. The copy must relate to the content of the page, without being too heavy on the keywords:
Learn more about improving SEO and website traffic for your Norfolk business. Ciniva Web Agency offers organic and paid Search Engine Optimization, digital marketing and PPC as well as native and programmatic advertising.
*Note how the keywords ONLY pertain to the content on this post, rather than listing all of our other (fantastic) services.
4. Blogging (like this) is incredibly beneficial for your site (and can be quite therapeutic). Just as Google likes to see original content on your site, it also likes to be surprised by new, fresh copy that regularly pops up. Try to set aside an hour once a month to craft some authentic, industry-relevant copy, and post it to your site. You’ll likely be surprised by how much you have to say and (if you post it on social media) how much others may enjoy reading it.
5. User Experience; this one is a bit tricky. Even if you have award-worthy SEO titles and descriptions, your content is original and regularly updated and your keywords are accurate; if your website is ugly, confusing or difficult to read on a mobile device, users will leave. Charm your web visitors with appealing imagery, simple navigation and a clear call to action: “Click Here to Contact us.”
Like building a relationship, good SEO takes time. If you’re interested in learning more, or thinking to yourself “I don’t get it” or “I don’t have time to do these things” that’s what we’re here for. Give us a call and find out why we’re number one, both in marketing and on Google’s search results.