Online advertising platforms offer businesses effective and flexible solutions for product and service promotions. Unlike with print and TV advertising, you determine the budget and timing for promotions. You can spend as little as a dollar a day on campaigns, and turn ads on and off with the click of a mouse without having to reserve a date. What’s more, online ads work, and you’ll find them everywhere people hang out on the Internet — Web search, social networks, and mobile apps.
In 2016, eMarketer reported that digital marketing accounted for 36.8% of ad spending in the United States, surpassing television for the first time. When you couple paid online marketing with organic search engine optimization, you can improve visibility for your brand and increase traffic to your website, shopping cart, and other calls to action.
Three Reasons Your Business Needs to Advertise Online
Ads are prevalent but not obtrusive. Nearly half of today’s Internet audience can’t tell an ad from organic content, and placement of paid ads gives you the advantage for visibility.
Paid placement can increase awareness of your brand by 80%. The top 3 positions in web search also account for 46% of click-throughs on a results page.
On average, a business earns $3 for every $1.60 spent in online advertising. If you have the top paid slot for your keywords, you can benefit from up to 8% of click-throughs compared to 2% for organic listings.
For over a decade, The Ciniva Agency has worked closely with the industry’s most recognized and respected pay-per-click (PPC) advertising programs, including Google, Bing, Facebook, Twitter, Pinterest and YouTube. We are a Certified Google Partner and have on staff a Certified Facebook Planning Professional to assist you in planning your digital advertising strategies. Our track record and certifications with these proven search marketing platforms allows us to maximize our clients’ campaign performance for a better return on investment.
How much you spend on digital advertising each month depends on the size of your budget, the audience you want to reach, and the need for supplemental materials like graphic design and video. We have worked with spends at $500 a month up to the high four figures, and with each client we tailor the spends to suit their purposes. Without a well-optimized campaign and a collaborative strategy that utilizes the marketing potential of the web, those dollars are effectively wasted. We feel terrible when we hear from companies that were sold mega-expensive impressions on a platform not relevant to their business. We feel even worse when we show them how they could have saved a fortune.
Using a combination of best practices, innovative techniques, and insider tips from our search and social partners, we can create a unique, tailored, effective and goal-driven paid media campaign that will get results.
Let us work with you to get the most out of your online advertising budget. Call The Ciniva Agency today at 757.499.1990.
Our certified experts will craft, launch, and monitor campaigns across search and social sites. Whether you want clicks, impressions or conversions, we have the tools and know-how to get you noticed.Read More
Display & Banner Advertising
Graphic advertisements can boost your brand awareness and ultimately drive traffic to your business. Placement on Google display networks, Facebook, Pinterest and other sites ensure your brand remains fresh and visible for your target audience.Read More
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