In the old days, businesses would cast a wide net with their advertising, and hope for the best. There was no way to target a specific audience or gauge whether or not they saw it; no way to follow up and check whether or not they converted, and why. Utilization of TV or radio commercials, print ads and billboards were the standard, but they weren’t reliable sources. Much like a lottery ticket, brands would pay up and then hold their breath, fingers crossed as they waited hopefully for the pay-out.
Today, we’re able to bypass so much of that uncertainty with highly sophisticated software and analytics, placing digital ads in front of potential buyers at the precise moment they’re considering a purchase. We’re also able to lock onto folks who have visited crucial conversion pages in the past, and retarget our ads to them, but the fun doesn’t stop there. Place your ad in the moment or schedule it in advance. The power is in your hands in a very tangible way, maximizing your marketing budget and ROI. By drawing on behavioral data and web analytics Ciniva can help target the right message to the right audience, at the right time.
This digital sorcery isn’t magic at all. It’s called Programmatic Advertising and Real-Time Buying, and it’s quite a game changer. It’s a groundbreaking innovation that works with paid search, display ads, video/imagery marketing and native advertising. Ciniva can implement these ads on desktop, tablet or mobile; even on social media, search engines or websites. It’s all within reach.
When users search online for products or services, then later get served an ad for the exact goods they were considering, that’s programmatic advertising, and it’s a smart move for any brand.
Contact us today to learn more about how Programmatic Advertising and Real-Time buying can revolutionize your marketing.
When we work, play and shop on the internet, we leave a very precise trail. Ciniva uses that behavioral trail and intent-based data to direct brand advertisements at likely buyers at exactly the right time, and to retarget indecisive potential consumers who are considering converting.Read More
Real Time Buying
Unlike traditional advertising, where an ad was created and placed and fingers were crossed, real-time buying lets us refine and optimize our targeting strategies. In short, it means our clients can spend less money generating leads, and more money turning shoppers into buyers.Read More