As an agency specializing in web design, development, and digital marketing, we offer the full spectrum of services to clients. While some retain us to handle everything from website design to marketing to on-site support, others prefer to keep specific responsibilities in-house. When we invite clients to develop a post-launch marketing plan, we sometimes hear the business already has somebody in mind for managing the Facebook page, the Twitter account, and the Instagram.

online marketingWe understand that. It’s natural to want somebody close to your brand to represent you on these platforms, somebody to engage people and share sales and business updates. Can a digital marketing agency still help if you wish to take on the bulk of organic social engagement? Absolutely. The work of an agency extends beyond the physical work of content creation and tech support. We’re in the business of seeing our clients succeed, and to that end we provide flexibility in marketing plans, giving you what you need and want.

Say you have appointed an employee as your dedicated social media person, or maybe you want to take charge. You take pictures, map out a schedule of posts and tweets around specific events relevant to your business, and research the tags best suited for reach. You follow accounts close to your industry or geographical location and you encourage employees to help boost engagement among their followings. How can an agency improve upon what should come naturally?

Creating pictures and content for posts make for enjoyable work, but it’s only a part of social engagement. It’s one thing to sit back and watch for likes and shares, but another to analyze the content you make public and get it to work for you. A digital marketing expert can help you determine effective content for your audience and decipher insights and analytics to show you ways to raise and improve your visibility. An expert can look at trends, suggest fresh creative, and advise on communication with the people who engage with your posts, positive and negative.

A digital marketing agency can also handle the paid aspects of your social presence when you prefer to focus on organic engagement. Paid posts differ in that you can bid to reach an audience beyond your followers, and as Facebook and Twitter tend to change policies with regularity it can get confusing.

If you enjoy engaging online with your customers but find some aspects of social media get a bit over your head, you have choices when it comes to bringing a marketing agency on board. At Ciniva, we tailor our marketing packages to provide help where you need it. If you’d like to learn more about what we can do, and what we can show you to do for yourself, contact us today.

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Kathryn has worked at Ciniva in various roles – full-time, part-time, and as an independent contractor – since 2005. Over the years, her responsibilities have ranged from improving clients’ SEO, crafting site content, and – currently – management of paid and organic social media. As new innovations in digital marketing launch, be assured she is researching how to apply it to future success stories.