About the Project
We started with a new logo that better represented, and almost mimiced, the actual layout of the outdoor mall and then used the color story to guide users around the compass points. We created an interactive map that provides door to door directions and then pulled together walking tours and themed shopping events.
Shopping is fun, so we made sure that experience translated to the Web.
New logo design to reflect geography of the shopping centers
Interactive map takes you from door to door
Intuitive, color-coded search for large mall sections
Have as much fun shopping for stores as you do shopping for shoes – only at The Shops at Hilltop.